If most of your ad's impressions typically happen in a certain location and that has changed recently, the Geo card will appear with that information.īased on this insight, you might decide to take action by changing your bid modifiers for a certain location. This card lets you know when there’s a significant change in the percentage of impressions that happened in specific locations. For example, if most of your cost used to come from one ad group within a campaign and that has changed recently, you'll see this card appear.īased on this insight, you may decide to take action by moving the new leading ad group into its own campaign, changing how you bid, or review changes you made to this campaign or ad group. This card lets you know when there’s a significant change in the cost of an ad group as a percentage of its campaign's cost. If most of your impressions typically happen above the organic search results and that has changed recently, you’ll see this card appear.īased on this insight, you may decide to take action by changing how you bid. This card lets you know when there’s a significant change in the percentage of impressions that happened when your ad appeared above the organic search results. If most of your impressions typically come from one type of device and that has changed recently, you’ll see this card appear.īased on this insight, you may decide to take action by making a bid adjustment for devices.
This card lets you know when there’s a significant change in the percentage of your ad impressions that came from a specific type of device. If you use broad match keywords, your ads run when people search for relevant variations of your keywords, even if the variations aren't in your keyword lists.īased on this insight, you may want to consider adding these words as keywords or negative keywords, or changing your keyword match types. This card shows you new words that people used while searching and finding your ads on. This card will show until the end of the day or until your clicks return to the day’s average.īased on this insight, you may decide to take action by changing your bids or budget. If you tend to get a certain number of clicks by 4pm on Mondays, we’ll let you know if you’re under or over that amount. This card lets you know when your clicks are unusually high or low on a particular day. Insight cards let you know about these special observations. Top search terms on that caused your ads to displayįrom time to time, interesting patterns in your data may arise.Placements for Display and Video networks.Performance by day of week and time of day.Keywords for Display and Video networks.Geographic location of people who interacted with your ads.Biggest changes to your campaigns and ad groups.Audiences for Display and Video networks.Different summary cards will show for the account, campaign, or ad group levels. You can compare up to 4 key metrics at a time. Summary cardsĪll Overview pages include a summary card with a line chart that lets you compare the past performance of your metrics.
Insight cards highlight important observations and are not related to the date range you selected. Summary cards show you a general summary of your performance over the date range of your choosing. Overview pages include two types of cards.
To learn how to use the various features of your Overview page, read Use the Overview page. This article explains the different types of cards shown on your Overview pages. Insight cards show important changes to your performance that you might have missed. Occasionally, your Overview pages will also highlight key insights. You can adjust the overall date range to change the data on your summary cards. For example, your account Overview page will have cards that show which campaign or ad group changed the most, while a campaign Overview will have cards showing information about your auctions, top searches, and the status of your campaign, including any ads which may have been disapproved. Once your new campaign starts serving, each Overview will include several summary cards with key metrics. Note that this only applies to Search and Video campaigns.
It will also have suggestions on ways to improve your campaign quality while you wait.
When you create a new campaign and it hasn’t started spending yet, the campaign Overview page will show you whether there are any issues to fix before the new campaign starts spending, or you may just need to wait longer. You’ll find an Overview for your entire account, as well as for individual campaigns and ad groups. It’s the first place you land when opening your Google Ads account, and includes a summary of your performance and important insights. The Overview page lets you review your performance at a glance.